Anual Report KASA 2008
Every anual report needs a theme and concept to be outstanding and unique. In the year 2007 the company had rescued human relationships they where concern about the relationships between personal, with clients and with insurance companies as well as their suppliers. They where generating links and strong connections, this is why the concept ended being a rope. Photography of knots and polaroid pictures hanging from a rope where used to illustrate the strong links created in the past year.
Todo Informe Anual necesita de un tema y concepto global para poder unir todos los temas a tratar. En el 2007 la empresa rescato las relaciones humanas, con el personal, con los clientes y con los proveedores; generando lazos. Estos lazos fueron representados en la fotografía con algo tan sencillo como un mecate, el cual englobo la identidad del informe
Se desarrollo un proyecto global, empezando desde la investigación y conceptualización del tema, la toma fotográfica, el diseño editorial hasta la entrega del informe impreso en dos idiomas.
A global project was created, starting by investigation and developing a concept, photo sessions, editorial design, translations and finally print.
Se realizaron 3 sesiones fotográficas del equipo de la empresa para cubrir las 3 ciudades sede.
Three photo shoots of human resources where taken one for each city as well as the product shots for the illustration of the concept.
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